The first auto show was held in Detroit in 1907 at Beller's Beer Garden at Riverside Park and since then annually except 1943-1952. It was renamed the North American International Auto Show in 1989. Since 1961, it has been held at Cobo Center where it occupies 1 million square feet (93,000 m²) of floor space. The show is particularly important because the Metro Detroit area is the location of the headquarters of the Big Three American automakers, Chrysler, Ford, and General Motors.