The official job of a race queen is to hold an umbrella over the driver while his car is being worked on. They generally wear some sort of revealing costume (mini-dress, swimsuit, hot pants, or the like), as well as pantyhose and high heels or knee-high boots.

Campaign girls in other countries are generally looked down upon as the occupation is regarded as "low profile" or disgraceful. However, in Japan, race queens have a higher profile and are regarded as idols varying only by the motor sport event they appear in.