Paul Cherry, formerly of the Champ Car Racing Team, Sigma Autosport, was later brought in as the General Franchise Manager in 2005. AutosportRacing.com later received articles about Mr Cherry's job at A1 GP, and there were many quotes from many clients who work with A1 saying that they were "confused by what his job actually was".

Thirty franchises were made available; twenty-three of them were restricted to specified nations, while the other seven were opened to tender for nations that had not been initially targeted.